Brand
Asset Library
Logos
Palette
Typography
Tagline
Immersive Experiences for Water Parks
Language Rules
- Always capitalize Guest
- Lead with immersive not VR
- Never mention Kalahari negatively
- Product names VRSlide, DIVR, RIVR are fine
Projects
4 Projects
Ballast Portal v2 — Glassmorphism Hub
Complete portal with dark glassmorphism design. Internal/External modes, CRM pipeline, Active Operators (24 real), Store (21 products), Proposals, Signatures, Marketing tools (Campaigns, Content Calendar, Brand Assets, Collateral, Email Templates, Social Toolkit), Support Chat bot, Demo Access admin. Deployed to ballast-portal.pages.dev.
Q2 2026 Marketing & Outreach
Thought leadership, targeted outreach to indoor waterpark operators, RIVR pipeline development, and social content strategy for VRSlide revshare expansion.
Ballast Portal v2 — Full Rebuild
Second-generation portal rebuild with enhanced glassmorphism design, CRM pipeline, Active Operators, Store, Proposal Creator, Marketing Suite, Support Chat, and Demo Access. Successor to the original hub portal. Deployed to ballast-portal.pages.dev.
Social Content (LinkedIn Posts)
Three copy-paste-ready LinkedIn posts with clipboard buttons, image suggestions, and hashtags.
Activity
Recent Changes
Three LinkedIn posts with copy buttons, image suggestions
SVG graphics added: funnel, calendar, market chart
Built 5-email nurture sequence for waterpark operator outreach targeting decision-makers at mid-size parks.
Drafted 4 LinkedIn posts for thought leadership series on immersive Guest experiences in indoor waterparks.
Created initial campaign brief for Q2 2026 marketing strategy covering VRSlide revshare expansion and RIVR pipeline.