Q2 2026

Goals & Targets

April - June 2026. Company OKRs, department targets, and live delivery status.

Company OKRs

Quarterly Objectives

O1

Secure RIFT Management Group funding

Aria Bellini (with Clay)
  • KR1 Investor one-pager drafted, designed, and ready to send April 15
  • KR2 25+ qualified investors contacted April 15
  • KR3 10+ first meetings booked April 30
  • KR4 $2M SAFE closed June 30
35/100

All materials ready. Outreach not started.

O2

Launch Ballast VR marketing engine

Elena Marchetti (VP Marketing)
  • KR1 Campaign brief finalized Mar 23
  • KR2 3 LinkedIn posts written and queued Mar 24
  • KR3 Email nurture sequence drafted (3 emails) April 7
  • KR4 Email sequence live, sending to 50+ waterpark operators April 7
  • KR5 5-10 qualified revshare conversations started June 30
  • KR6 First new revshare contract signed June 30
45/100

Content created. Publishing and sending not yet started.

O3

Establish RIFT operational pipeline

Aria Bellini (with Clay)
  • KR1 Client one-pager completed Mar 22
  • KR2 Skunkworks one-pager completed Mar 22
  • KR3 Partner one-pager completed Mar 22
  • KR4 Client one-pager sent to 3 target venues April 15
  • KR5 First Optimize contract signed within 90 days of funding 90 days post-close
  • KR6 Skunkworks conversations started with 2 REIT developers or management groups June 30
25/100

Materials ready. Outreach dependent on funding.

O4

Mature the CX Portal platform

Marco Rizzo (VP Automation & Infrastructure)
  • KR1 Platform rebuilt on new stack with design system applied Mar 22
  • KR2 Review tab built and functional Mar 23
  • KR3 QA fixes applied across portal pages Mar 23
  • KR4 Review tab fully functional with Authentik SSO April 7
  • KR5 All client data populated and accurate April 7
  • KR6 Visual QA passes on all pages (mobile + desktop) April 14
  • KR7 Anda Reno critical security fixes deployed (2 done); high-priority remaining April 7
70/100

Platform live. Auth setup pending. Remaining fixes queued.

Departments

Team Targets

Elena Marchetti

VP, Marketing
  • Content 12 LinkedIn posts/month for Ballast VR, 4 for RIFT, 2 for CX Immersive
  • Email Ballast VR nurture sequence (3 emails) live by April 7
  • SEO Schema markup audited on all client sites by April 14
  • Quality Zero slop tolerance. Every piece runs through stop-slop before publish.

Francesca Romano

Manager, QA
  • Review Every deliverable gets visual QA before client review
  • Security Security audit findings tracked to resolution
  • Devices Mobile + desktop + print verified on all one-pagers
  • Brand Copy reviewed against brand standards before publish

Paolo Santoro

VP, Engineering
  • Portal CX Portal: Review tab backend live with Authentik SSO
  • Security Anda Reno: Critical + high security fixes deployed
  • Perf All sites score 90+ on Lighthouse
  • Infra Cloudflare KV, Workers, Pages stable across all properties

Isabella Moretti

Manager, Creative
  • Photos Team headshots generated and deployed
  • Identity Visual identity consistent across all properties
  • Collateral One-pager designs refined based on Clay's feedback
  • Assets Brand assets organized in Cloudinary per client

Live Status

Active Now

In Progress
RIFT investor deck (13-slide HTML)
Aria / Isabella Deck structure and content in progress
SVG graphics for all deliverables
Isabella Production across one-pager set
Team headshot generation
Isabella AI generation and QA pass
Queued Next
Schema markup audit on all client sites
Elena / Paolo SEO pass on all properties
Lighthouse 90+ performance audit
Paolo All sites must clear 90 threshold
Email nurture sequence finalization
Valentina / Elena Ready to load and send
Anda Reno remaining high-priority fixes
Dante / Paolo Post-critical follow-up queue
Completed
✓
RIFT investor one-pager (visuals, no partners)
Aria / Isabella Done
✓
RIFT client one-pager
Aria / Isabella Done
✓
RIFT skunkworks one-pager
Aria / Isabella Done
✓
RIFT partner one-pager
Aria / Isabella Done
✓
RIFT careers one-pager
Aria / Isabella Done
✓
Ballast VR campaign brief
Elena Done
✓
Ballast VR social posts (copy-paste ready)
Gino / Elena Done
✓
RIFT website improvements + security
Paolo / Dante Done
✓
Anda Reno security fixes (2 critical)
Dante / Paolo Done
✓
CX Portal rebuild + design system
Paolo / Marco R / Isabella Done
✓
Document tracking system
Simone / Marco R Done
✓
Stop-slop audit (corpus clean)
Elena / Valentina Done
✓
CX Immersive solo firm audit (9/10)
Francesca Done

Tracking

Success Metrics

LinkedIn

Ballast VR account
  • Impressions
  • Engagement rate
  • Profile views

Email

Nurture sequence
  • Open rate
  • Click rate
  • Reply rate

Pipeline

Revshare outreach
  • Qualified conversations
  • Meetings booked

Capital Raise

RIFT funding
  • Investors contacted
  • Meetings held
  • Term sheets received

Platform

CX Portal + clients
  • Pages deployed
  • QA passes
  • Security issues open/closed